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Thimus measures the unconscious, pre-cognitive response to food and retail experiences — turning brain signals into category decisions your team can act on.
assets/videos/thimus-product.mp4Three short videos walking through real procedures and consumer tests — from setup to insight.
Lab-grade neuroscience without the lab. See how the T-Box gets ready to capture clean, research-quality signals in minutes — anywhere your shoppers are.
Running a panel the right way is everything. See how each session is structured to deliver clean, comparable data — at scale, every time.
Testing packaging
Taste matters, but packaging plays a huge role in choosing products. Measure the impact of packaging design before it hits the shelves.
A four-step methodology that captures the unfiltered consumer response and translates it into actionable insight for category, marketing and product teams.
Brain, declarative and behavioural data are recorded while shoppers interact with products — either at the packaging and labeling level, or by actually smelling and tasting them. However, brain data is just the added value: our software can also run classic survey and behavioural questions.
Our proprietary models translate raw neural signals into clear emotional and cognitive metrics — how much people like the products, how familiar they are implicitly perceived, and how engaging they are. This is then combined with classic survey and behavioural questions to form a complete picture. Statistical significance included.
All collected data becomes insights, easily explained in an automated report. You can also use our AI interface to chat with your data, compare across projects, and export into your own analytics. Now you have the full picture — and know what people really felt during the product experience, with hard, scientifically accurate data.
Once you have a complete, clear assessment of shoppers' preference, you can plug that signal into many of your strategic processes — from new formulations to supplier selection, including choices on packaging, ingredients lists, claims and, of course, the launch of new products.
From a fast proof-of-concept to a multi-year strategic partnership, every engagement is structured around your priorities.
One product, one hypothesis. A focused study to demonstrate methodology and value, fast.
Give yourself 6 months to play with the technology and directly experience the many advantages of a completely new way to measure and understand shoppers' preference.
Let us be your partner in bringing shoppers' understanding to a whole new level. Enjoy full support, flexibility in customising the platform to Walmart's needs, and a strong operational network that extends to Europe for added scouting and testing.
Discover a few real-life examples of how Thimus data and insights are helping NPD, reformulation, packaging design, and product launch.
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